Thoughts of how to Improve Your Google Rankings
The internet is an enormous thing. In the United States alone, three-quarters of the population go online every day and spend about 34 hours per person on various digital devices. With that many people browsing, you should be able to get a pretty good glimpse of your competition - who can afford to ignore these insights?
If you've not read this blog post yet, now's your chance.
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Some key statistics:
The internet has a lot of people on it.
Your potential audience is huge. The numbers above don't even take into account the worldwide population or the populations of other countries. The internet is connected all over the world, and if you wish to break into foreign markets, these are all potential customers who could be buying from you .
It's big, but it's not perfect.
While the internet is huge, it's also complex and full of other people like you. These people don't want to buy from you - at least, not yet. They're either looking for something else or they just aren't ready to buy (yet). You need to find out how to pierce through that surface and reach those customers who are just a little bit closer to buying.
But first, you need a niche market.
Do you have a website? If not: head over to next steps now. Or, if you do have a website, you need to create some content for this post to apply. (On the other hand, if all your traffic is coming from Google and no one is clicking on your links, then I guess you don't really have any traffic. There's your niche market.)
You need to find your niche.
Your content is not enough. It's likely a little generic and might not even be useful.is of little use without a specific, targeted audience willing to buy now and buy again - at least in the future. Your customers, in other words, aren't that "like" you yet.
You need to find your customers first and then learn what they want.
Unfortunately, you can't just go out and ask them what they want - you have to learn it from the research process. Your job is to find customers like your first customer and then prove that there is enough demand for your product or service to sustain itself.
There are many ways to do this. For instance, you could go out into the real world and approach people with a sales pitch, but that's generally not very effective - most people don't want to be sold anything, even if it's the best thing in the world. Besides, if you approach them with a sales pitch, they're unlikely to be interested in your product or service.
That's why you need to find a way to learn what questions people are asking even if they aren't asking them to you.
Fortunately, there are lots of ways to do that - and here are three of the best: Use Google Search Engines like Google can be your friend when it comes to finding out what people want on the internet. In fact, you're going to be using Google Search as one of the main tools in your research. Once you understand how it works, you can use it to spot opportunities that others are missing and make some money in the process. Let's take a look at how this works:
Before we get to that, however, let's start with an exercise.
Take a look at this search query: "how to build a blog". Now imagine that two people made this search query right now.
One of these people already has a blog. They're looking for methods to improve it, perhaps by making it mobile friendly or improving the workability of their plugins. The other is someone who is looking into starting a blog . They're looking for help on how to get started and perhaps some advice on what plugins are best to use, where they should host the site, and other things like that. In other words, they're looking for content .
The next step is to look at the search results.
If you make a list of all the pages on Google that came up in response to that search, you can use those pages as resources for your research process.
Let's look at two of the pages returned by this query: [ How To Build A Blog And Automate Your Social Media Marketing ] and [ Why You Should Be Creating Blog Posts & Content At Least Once Per Week ].
You can sort this list of pages by clicking on that little down-pointing arrow in the search box (you might have to click "more" to see this option). There are eight pages listed on the first page.
Depending on your product or service and which niche market you're going after, these might be awesome or useless to you. You may also notice that some of them aren't relevant at all, but if you keep an eye on the search results, you'll probably find more pages along these lines.
Click on the pages that look like they might be helpful to you.
These pages are resources that can help you learn what questions your customers want answered and where they're searching for answers.
You'll also want to look at the top few results as well as the bottom of the first page. You might find something interesting, such as a forum thread where people are discussing your niche or a blog post that mentions an issue related to your product or service. Let's go back to the first page:
In this case, we're looking at the top few results and the bottom of the first page. This page has only 3 results, but these are three important pages for you.
The first one is a blog post by a Guy Kawasaki, who might be somebody you recognize from all those famous marketing books (he's also an author). He's got lots to say on how to use social media to grow your business - and he says that you should blog at least once per week . Despite this, he doesn't really go into detail.
The second one is a forum thread where someone has asked how to build a blog and how to make money from it . He gives an example of how he uses WordPress and the Shopify platform to do this.